Brand Manager October 2022 – Present
Cabinetworks Group, Livonia, Michigan Responsibilities: Development and implementation of long and short-term marketing strategies and plans that create customer, designer, and homeowner engagement, drive loyalty and preference for my brands, and achieve sales, share of wallet, and profit objectives.
Marketing Specialist Cabinetworks Group, Ann Arbor, Michigan
September 2021 – October 2022 Responsibilities: Member of cross-functional, internal creative services team where I manage project assignments and creative coordination for multi-brand print, digital, and display collateral. Assists with project management and general marketing support for team brands.
Marketing & Brand Manager June 2021- September 2021
Banks Vaccum, Livonia, Michigan Responsibilities: Development of brand strategy and messaging across a variety of media platforms. Generation and execution of integrated media campaign strategies for all lead-generation communications including development of complete digital strategy across all earned, owned, and paid media. Design and execution of other consumer facing collateral including in-store communications such as signage, displays, and sales kits. Track, analyze, and report effort metrics to internal sales leaders and president.
Marketing & Creative Services Manager December 2018 – May 20
Grigg Graphic Services, Southfield, Michigan Responsibilities:Create communication plans – including development of strategy, brand messaging, and identification of go-to-market values. Design and execution of projects across multi-disciplines including social media, websites, print, and display that enhance client marketing, fundraising, or programming efforts. Analyze and report effort metrics to internal and external stakeholders. Continue to lead and engage both internal and external creative talent.
Creative Services Manager October 2005 – December 2018
Grigg Graphic Services, Southfield, Michigan Responsibilities: Conceptualize, manage, and implement campaigns across multi-disciplines including social media, websites, print, and displays. Manage department of five designers and programmers, lead team meetings, department purchases, and hiring decisions. Act as counsel to the president on business strategies and corporate development. Also continuing responsibilities of art director position.
Art Director April 1998 – October 2005
Grigg Graphic Services, Southfield, Michigan Responsibilities: Conceptualize, design, and art direction of print and digital projects, website development, and exhibit display. Manage projects from creative through fulfillment in unique agency environment. Act as communication link between creative personnel, external talent, and internal production teams.
Senior Art Director November 1994 – April 1998
20/20 Reproductions, Plymouth, Michigan Responsibilities: Design and conceptualize projects for a diverse customer base from idea to prepress. Oversee daily art department work including design, final output, and computer support.
Art Director & Department Supervisor
February 1994 – November 1994
Saturn Printing and Imaging, Livonia, Michigan Responsibilities: Design and traffic projects and imaging jobs in a service bureau environment.
SKILLS:
Marketing and communications strategies, planning, and copywriting
Well versed with various levels of problem-solving, team leadership,
and project management
resumé
Dawn L. Sinclair
email: [email protected]
EMPLOYMENT HISTORY:
Brand Manager
October 2022 – Present
Cabinetworks Group, Livonia, Michigan
Responsibilities: Development and implementation of long and short-term marketing strategies and plans that create customer, designer, and homeowner engagement, drive loyalty and preference for my brands, and achieve sales, share of wallet, and profit objectives.
Marketing Specialist
Cabinetworks Group, Ann Arbor, Michigan
September 2021 – October 2022
Responsibilities: Member of cross-functional, internal creative services team where I manage project assignments and creative coordination for multi-brand print, digital, and display collateral. Assists with project management and general marketing support for team brands.
Marketing & Brand Manager
June 2021- September 2021
Banks Vaccum, Livonia, Michigan
Responsibilities: Development of brand strategy and messaging across a variety of media platforms. Generation and execution of integrated media campaign strategies for all lead-generation communications including development of complete digital strategy across all earned, owned, and paid media. Design and execution of other consumer facing collateral including in-store communications such as signage, displays, and sales kits. Track, analyze, and report effort metrics to internal sales leaders and president.
Marketing & Creative Services Manager
December 2018 – May 20
Grigg Graphic Services, Southfield, Michigan
Responsibilities: Create communication plans – including development of strategy, brand messaging, and identification of go-to-market values. Design and execution of projects across multi-disciplines including social media, websites, print, and display that enhance client marketing, fundraising, or programming efforts. Analyze and report effort metrics to internal and external stakeholders. Continue to lead and engage both internal and external creative talent.
Creative Services Manager
October 2005 – December 2018
Grigg Graphic Services, Southfield, Michigan
Responsibilities: Conceptualize, manage, and implement campaigns across multi-disciplines including social media, websites, print, and displays. Manage department of five designers and programmers, lead team meetings, department purchases, and hiring decisions. Act as counsel to the president on business strategies and corporate development. Also continuing responsibilities of art director position.
Art Director
April 1998 – October 2005
Grigg Graphic Services, Southfield, Michigan
Responsibilities: Conceptualize, design, and art direction of print and digital projects, website development, and exhibit display. Manage projects from creative through fulfillment in unique agency environment. Act as communication link between creative personnel, external talent, and internal production teams.
Senior Art Director
November 1994 – April 1998
20/20 Reproductions, Plymouth, Michigan
Responsibilities: Design and conceptualize projects for a diverse customer base from idea to prepress. Oversee daily art department work including design, final output, and computer support.
Art Director & Department Supervisor
February 1994 – November 1994
Saturn Printing and Imaging, Livonia, Michigan
Responsibilities: Design and traffic projects and imaging jobs in a service bureau environment.
SKILLS:
and project management
EDUCATION:
Master of Science – Integrated Marketing Communications (MS-IMC)
Eastern Michigan University, Ypsilanti, Michigan
Graduated August 2019
Bachelor of Fine Arts – Graphic Design (BFA)
Bowling Green State University, Bowling Green, Ohio
AWARDS / HONORS / MEMBERSHIPS:
2013 Best in Show – Half-size Full Color
CareHouse Annual Report 2012