Last year, we took a bit of a different approach with the CARE House Annual Appeal. This piece was written to inform the donor about how child abuse directly affects more than just the abused child. It was designed using their corporate branding. I created a 3-panel card-style piece (A8) so it would stand out in the mail. We included a donation envelope as a donation response vehicle. The client had successful return for their end of year fund-raising efforts.

CLICK BELOW TO SEE THE ENTIRE PROJECT

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My role in this project:

• Art director and designer
• Project manager – from client management through mailing